This presentation outlines the key objectives and strategic directions of the WHO Traditional Medicine (TM) Strategy 2014-2023. It focuses on building a knowledge base through policy development, strengthening quality assurance and safety of TM products and practices, and promoting universal health coverage by integrating traditional medicine into national health systems. The strategy emphasizes evidence-based policymaking, practitioner training, and improving health outcomes through informed choices in self-care. This resource is valuable for policymakers, healthcare professionals, and researchers involved in integrating traditional and complementary medicine into global health strategies.